The Danu Hotel

Senior Capstone | Brand Identity

Spring 2024

The Danu is a speculative luxury hotel concept inspired by the Celtic goddess of nature and fertility. This project explores how elevated guest experience and sustainability can coexist within a refined hospitality brand.

The identity was designed to feel immersive, extending beyond graphics into architectural elements and environmental touchpoints. A deep green signature color establishes a sense of luxury and connection to nature, while Art Deco–inspired arches and patterns create cohesion across the logo, structural forms, and brand assets.

The project also includes Brigid, the hotel’s affiliated restaurant, developed as a complementary sub-brand within the larger identity system.