Abigail Rose O'Keefe

Abby O’Keefe is a graphic designer focused on building cohesive brand systems and strategic communications across digital and physical platforms. Her work blends visual storytelling with structured design thinking, allowing brands to scale consistently and communicate with clarity.

She currently serves as the Assistant Brand and Design Graduate Fellow at Merrimack College, where she contributes to institutional branding initiatives, campus-wide signage systems, and multi-channel communications. In this role, she works within an established brand framework while helping evolve and extend it across departments.

Alongside her fellowship, Abby works as a Junior Designer at Greater Than Brand, supporting client-facing brand development including identity systems, environmental graphics, pitch decks, and digital campaigns. Collaborating with strategists and creative leads, she helps translate brand strategy into scalable visual execution.

Abby holds a Bachelor of Arts in Graphic Design and is currently completing her Master’s in Communication with a concentration in Digital Media and Content Creation. Her work reflects a balance of creative exploration and structured brand governance, with an interest in agency and in-house environments where thoughtful design drives long-term impact.

@abbyokeeefe

Graphic Designer

@abigailRoseokeefe_design