MLK jr. Day
of Service 

Campaign | Fellowship

Spring 2026

For this project, I refreshed the promotional materials for the Martin Luther King Jr. Day of Service event. Building on materials from the previous year, the goal was to modernize the design while maintaining the event’s recognizable identity and aligning with Merrimack College’s branding guidelines.

One of the main challenges was developing an updated logo for commemorative keychains that the organization wanted to distribute. The previous design felt dated, so I created a cleaner, more modern mark that still respected the significance of Martin Luther King Jr. and the purpose of the event.

The final materials balanced honoring the legacy of Dr. King with clear, engaging promotion for the day of service, creating a refreshed look that felt both meaningful and consistent with the college’s brand.