Bigfoot Buggy Tours

Brand Identity | Agency

Spring 2025

For this project, I helped develop the brand identity for Bigfoot Buggy Tours, an off-road adventure experience based in Málaga, Spain. Created while working with the agency Greater Than, I was responsible for designing many of the brand assets and was given significant creative freedom to help shape the visual direction.

A key part of the process was balancing the client’s vision with strong design decisions that would bring the brand to life. Because the business is located in Spain, we were not able to visit the site in person, which meant much of the work focused on printed materials such as posters, business cards, and rack cards rather than environmental signage.

The visual system incorporates rugged textures and topographical map elements to reflect the outdoor terrain of the tours, paired with bold typography and dynamic imagery to communicate speed, adventure, and energy. I also designed a set of branded stickers that extend the identity in a playful way, giving the brand additional touchpoints that visitors could take with them.

This project strengthened my ability to translate a client’s ideas into a cohesive brand while designing for a location and audience from afar.